1. You’re the Expert, Blog about it!
When you consistently write and share your professional knowledge, you position yourself as a thought leader in your industry, which brings instant credibility to you and your business.
2. Building Relationships
Blog posts that are focused on valuable information helps you share, answer questions, solve problems, educate and entertain. You are building human and honest relationships with the people who read your posts.
3. Search Engine Optimization
When you update your blog often, search engines will rank your content higher. Who wouldn't love that?
4. Instant Marketing Research
Blogs, like many other social media tools, allow you to start conversations where you can find out what your prospective consumers are interested in. Try out new ideas, ask their opinions and feedback….and don’t hesitate to ask them to do a quick survey. The result is instant feedback that is easy to use and plug instantly into your marketing and development strategy.
5. Can you say PR?
What better way to enhance your online credibility and trust factor than having an online window to your thoughts, expertise and more. Your loyal followers will take an interest and read what you say. And that is just the beginning! There are numerous benefits to having a blog AND keep consistently blogging.