A cool new feature is rolling out to all Facebook pages in the US over the next few weeks. It’s a call to action feature. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
Facebook will provide 7 calls-to-action’s you can use on your button.
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
The call-to-action feature will roll out in the US over the next few weeks and worldwide this year. Have you set up your call-to-action feature yet? We are still waiting to see it.