Your social media branding should be used across each platform in a consistent manner so as to clearly identify a page as belonging to you and to strengthen your brand’s identity.
Some companies post more frequently on one social network over others—it depends on what kind of customers you want to have. Each social network has a key demographic that businesses want to engage with, but it never hurts to stay active on at least the most popular social networks (Facebook, Twitter, and Google+).
Focus on who is in your niche and offer information that those followers want and need. There are certain social media platforms that will work better for your brand depending on who your target audience is. Knowing where your audience gathers the most – will help your brand focused on the best social networks to engage on.