When you use Video Marketing, people get more engaged, spend more time on your site consuming product information and eventually conversion rate will increase. Users are more engaged with content shared by friends, and videos are heavily shared
Videos can show up as text links alongside other web results. Videos can also be embedded into the search results. This means there is an opportunity to have the actual video presented to the user as a result of their normal Google search. 70% of the top 100 searches on Google are video.
Video is now the most shared brand content on Facebook so there no doubt that creating videos will aid your brand, especially if one of your goals is to increase social awareness. Online video now accounts for 50% of all online traffic. Video sharing is a huge part of Social Media and social media can be used to get your message out there in a fun and share-able way.