Storytelling can be a powerful tool for promoting your brand and building customer loyalty. Customers love to hear a good story. To acquire customers, great company brands always have to be able to tell stories.
Online video has the potential to be a powerful tool — but you have to know how to use it to get maximum results. For the most impact, you have to strike an emotional chord with your audience. Storytelling is a great way to do that.
Attitude, emotions and other assumptions play a role in the decision-making process. Stories work because, ultimately, buying is not a purely objective process. You can build an emotional connection through a powerful story and connect to your audience on a personal level. People will remember what you’re sharing with them.