Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Storytelling is so much more than telling stories in marketing and communications for businesses. Storytelling, is an essential content marketing technique that has a crucial place in a content marketing strategy. We use Video Storytelling in our content marketing strategies.
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines — helping you generate better ROI by improving search engine rankings and ultimately the all important sales.