When you choose WordPress you have complete control over your website. WordPress makes it easy to publish content. This is more important these days since some of the most effective marketing companies can engage in is content marketing.
WordPress has a lot of power under the hood for a small or medium business looking for an easy way to manage their web site.
WordPress is optimized for easily publishing and changing content. Getting good search engine rankings requires fresh, unique content. You need a system that does not get in your way when you want to update your website with a new article or newsletter.
Many WordPress themes are designed to be responsive (aka mobile-friendly). Your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.