Why your business needs to Blog!

When I mention the word ‘blog’ to a small business owner, they usually cringe!  Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already.  It takes inspiration, a little bit of creativity and a commitment.

When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence for any business?

Every small business should consider a blog the central hub of their social media strategy.

An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section. Read more »

Five Reasons to Blog for Your Business

1. You’re the Expert, Blog about it!

When you consistently write and share your professional knowledge, you position yourself as a thought leader in your industry, which brings instant credibility to you and your business.

2. Building Relationships

Blog posts that are focused on valuable information helps you share, answer questions, solve problems, educate and entertain. You are building human and honest relationships with the people who read your posts. 

3. Search Engine Optimization

When you update your blog often, search engines will rank your content higher.  Who wouldn't love that?

4. Instant Marketing Research

Blogs, like many other social media tools, allow you to start conversations where you can find out what your prospective consumers are interested in. Try out new ideas, ask their opinions and feedback….and don’t hesitate to ask them to do a quick survey. The result is instant feedback that is easy to use and plug instantly into your marketing and development strategy. Read more »

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