When I mention the word ‘blog’ to a small business owner, they usually cringe! Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already. It takes inspiration, a little bit of creativity and a commitment.
When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence for any business?
Every small business should consider a blog the central hub of their social media strategy.
An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section. Read more »