Did you know that New Facebook Pages are here? The new Timeline for Brands is optional righ now, but on March 30, 2012, all Facebook Pages will get a new design.
Have you previewed your page to see what it looks like?
Much like with profiles, the new platform has the potential for real design beauty, but with the added bonus of multiple publicly-known storylines and angles to draw from. The cover photo can be especially powerful for its ability to display logos, products or personalities. The timeline itself showcases brands’ unique stories and identities. Facebook is also introducing some handy new admin capabilities, including the ability to sticky selected pieces of content for seven days.
Timeline for profiles was designed to make Facebook a better medium for individuals to tell the stories that create their identities, and the philosophy for brands is no different, according to Timeline product manager Sam Lessin.
When you visit a brand Page in Timeline layout, the experience becomes more personal. A prominently displayed section on the landing page shows how many of your friends like the brand, as well as your friends’ public mentions of related topics.
“The goal is to make Pages more engaging and more social,” said Gokul Rajaram, Facebook’s product director for ads.
Have you launched your Facebook Timeline yet? Check out Queen Bee Media’s Facebook Page and leave your comments. We would love to hear from you.