Should your business be on Pinterest? The answer is simply…YES! Pinterest is a great tool for small business owners as it is one of the fastest growing social media communities in the world. Pinterest is creating massive amounts of Internet referral traffic. Recently, the social network surpassed Yahoo to become the fourth largest driver of traffic in the world.
Is it going to be as big as Facebook?
Now, that’s a lot of window shopping! According to a new survey from Bizrate Insights, 1/3 of online shoppers have made a purchase based on what they’ve seen on Pinterest and other image sharing sites.
Pinterest allows users to share images of things they like on virtual boards, similar to a collage or scrapbook. Much like Twitter and Facebook, people can follow others’ boards and comment on images.
Consumers install a “Pin It” button on their computers so that they can pin images they find online to their boards. Business owners can install a similar button on their Web sites to facilitate sharing their images.
Pinterest users are constantly looking to find content they love and want to share—this makes it a place where a lot of new people are going to be exposed to your business.
If you’re new to Pinterest, here’s how it can work for your business:
- You’re a Coffee Shop and you pin a picture of a hot steaming coffee.
- My friend, who’s already a customer and follows your “Coffee” board, sees the picture … LOVES IT! and repins it to her “Coffee Lovers Madness” board.
- I, a lover of coffee, but not currently a customer of yours, see the picture … LOVE IT!, repin it to my “Best Coffeeshops” board and click on your Business Name to find out who you are…
Pinterest is a place where your content can spread like wildfire. It can also be a source of targeted website traffic. Pinterest can help you find new customers through visual discovery.
Running contests on Pinterest is also a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.
Haven’t signed up yet? Anyone can now sign up with Twitter, Facebook, or just an email address.