When I mention the word ‘blog’ to a small business owner, they usually cringe! Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already. It takes inspiration, a little bit of creativity and a commitment.
When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence for any business?
An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section.
Queen Bee Media suggests focusing your energy on the quality of your content rather than the quantity of visitors.
A company blog is a business’ number one opportunity to tell all the layers of the story that you want to tell. Here you can really dig into the details of your business and position yourself as an expert in your field. In fact, the more you have to tell and the more frequently you tell it, the better. It really opens up a channel with your customers, prospects and clients.
A business blog is a great way to position yourself, and your company, as an expert in the industry. It allows you to broadcast news, content, research and your opinion in a timely matter. It is also a great way to highlight your accomplishments, but more so, to engage with your readers. A blog is also a great tool for industries that have a long sales cycle. It allows audiences to get to know your brand over time.
If your wheels aren’t spinning quite yet with ideas, then have a company meeting. Involving your staff will spark some creative ideas. Ask customers what they would like to know more about your company. Every business has a story. Also, by having your staff on board with a social media plan is the first step to your social media marketing success.
A blog combined with with your social media channels is a great way to promote and drive customers to selected areas of your website. Learn more about RSS Feeds and why your small business needs one.